John Lewis 'New Year New Start' 2013 TV ad #newyearnewstart

John Lewis have launched a new marketing campaign based around the idea of 'New Year New Start.'  The accompanying TV ad contains the message "Send us a picture of your old kit and we'll find you the replacement" (with personalised recommendations returned by John Lewis experts.)  Viewers of the John Lewis New Year New Start ad are also encouraged to join in on Facebook and Twitter by using the hashtag #newyearnewstart:



Nicely done (as usual) and I love the music - a special version of the old BBC Grandstand TV theme.