New ASICS TV ad - "Better Your Best"

The new ASICS TV ad is called "Better Your Best."  The version below features a female runner wearing Pink Asics Kayano 19 shoes.  (I haven't found a men's version of this film yet.)

Asics say: "the new ASICS TV advert shows a single female runner training and improving her performance. Through set backs and tough training conditions she continues to strive for her goal, ultimately beating herself. Athletes in any sport go through a personal journey of setting their goals, remaining positive through training, recovering from setbacks, being honest to themselves and team mates and focusing on the small details in order to achieve their objectives. ASICS helps you to improve your performance with award winning products and training services to help you better your best. Better Your Best with MY ASICS #betteryourbest."

Do you agree?  I haven't moved onto Asics Kayano 19's yet (and it might be a while as I have just bought a pair of Asics Kayano 18's in the sales), but I think the 'doing it for me' idea behind this film works? Why else would people be running alone on the streets in the rain and darkness of January???!

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