During yesterday's London Marathon Lucozade Sport decided to do more than just give out bottles of Lucozade Sport to passing runners. Lucozade Sport decided to takeover Mile 23 (branding it #mile23) and did a number of things to help and cheer London Marathon participants.
Sports stars Alex Oxlade-Chamberlain, Leigh Halfpenny and Richie Gray manned the drinks station at #mile23 of the London Marathon and this was then followed by the Lucozade Sport inspiring 'Tunnel Of YES':
Large scale running events are so much more than just 'going for a long run.' The camaraderie on the course, the cheering crowds and the initiatives of the principle sponsors are what make them special - and brands like Lucozade Sport doing things like this really add to the occasion and experience - great work at #mile 23!
Did you run the London Marathon yesterday? What was your time? And what did you think of the Lucozade activity?
[More #mile23 photos can be found on the Lucozade Sport Facebook Page here: https://www.facebook.com/media/set/?set=a.646030035412018.1073741831.576388689042820&type=1]
Sports stars Alex Oxlade-Chamberlain, Leigh Halfpenny and Richie Gray manned the drinks station at #mile23 of the London Marathon and this was then followed by the Lucozade Sport inspiring 'Tunnel Of YES':
Large scale running events are so much more than just 'going for a long run.' The camaraderie on the course, the cheering crowds and the initiatives of the principle sponsors are what make them special - and brands like Lucozade Sport doing things like this really add to the occasion and experience - great work at #mile 23!
Did you run the London Marathon yesterday? What was your time? And what did you think of the Lucozade activity?
[More #mile23 photos can be found on the Lucozade Sport Facebook Page here: https://www.facebook.com/media/set/?set=a.646030035412018.1073741831.576388689042820&type=1]
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